SMA Smackdown!!

Battle of the Marketing Profs! Please join the SMA on Wednesday, Februrary 29th at 7PM in E115 and moderator, Prof. R. Kozinets in the annual SMA Smackdown!! Professors: Markus Giesler and Steve Pulver will duke it out with their marketing intellect and experience. Who will win? Only one way to find out!

Starting off 2012 with a bang!

Lots of news this month, Schulich marketing fans!! The SMA is working hard in preparation for our annual MARKETING CONFERENCE on March 16th! Stay tuned for more info about panelist speakers, top companies that are attending and exciting topics that will be discussed.

We have also distributed our Winter newsletter to our SMA members! If you’re not a member yet (send us a message to find out how to join the SMA), you’re  missing out on some great industry news, events and advice for your career!!

Updated: Calling  all volunteers!! It’s the largest event of the year. It’s the best on-campus networking opportunities with high-profile representatives across the marketing industry. It’s the annual SMA Conference!! Please join Daniela S’antanna (dsantanna10@schulich.yorku.ca) on Thursday February 2 at 5:30 pm (SSB S129) to find out how you can participate and help the SMA.

We’re collecting ideas to name the conference and we need your help! Submit your idea to sma@schulich.yorku.ca by Sunday, February 5 and you’ll have a chance to win 2 free tickets (valued at $40) to the event!

… stay tuned!!

Follow the SMA on Twitter http://twitter.com/SMA_Schulich for all the event updates, contest give-aways and exclusive content!

New Academic Year!

The entire SMA Exec team is looking forward to meeting you at one of our exciting and fun filled events during the new academic school year.

Please join us for:
• 1st Annual Golf Tournament – September, 2011
• Career Panel – October, 2011
• Smackdown – January, 2012
• Annual SMA Marketing Conference – March, 2011
• End of Term Social – December 2011/April 2012

Stay tuned!!

1 More Day!! Oh The Excitement!!

Less than 24 hrs until the SMA 2011 Marketing Conference!! All the SMA exec team have been working hard planning, organizing and promoting the event.  The exec team & SMA members’ hard work is paying off -  with almost 100 attendees!

And a last minute addition to our line of panelists is…Heather Travis, Director of Public Relations !

So get moving, the ticket booth is closing in less than 2 hours. See everyone at the Schulich School of Business bright and early tomorrow at 9AM.

10 Day Countdown: 12 A-List Speakers, 3 Riveting Panels!!!

SCHULICH MARKETING CONFERENCE 2011:
RIDE THE RIGHT WAVES on MARCH 25th

Marilyn Knox, President of Nutrition from Nestle will kick things off with the keynote at 9:30AM.

Our first panel is technology focused and will include guest speakers:
John Boynton, CMO, Rogers Communications
Rob Lewocz, Cheil Canada (Samsung)
Janis Nixon, Director of Brand and Strategy, Universal Music Canada

Our second panel are consumer packaged goods driven:
TJ Kanaris, Director of Filled Bars, Mars Inc
Mike Muyal, Director of Marketing, Newell Rubbermaid
Marc Belcourt, Brand Comm. Manager, BMW Canada

Our last panel will study social media cases with:
Steven Irvine, Senior Business Manager, Facebook Canada
Sean Moffitt, Author of Wikibrands
Rick Neuman, Dir of Exp. Marketing, Sears Canada
Mark Childs, VP of Marketing, Campbell’s Canada

Finally, Shannon Hosford, Senior Director of Marketing from MLSE will wrap up our conference at 3:30PM!

Pick up your tickets immediately at the Marketplace!! 10% of all ticket revenues will go towards the Japan relief fund through UNICEF, your ticket will be educational and humanitarian!

RSVP at our Facebook page: http://www.facebook.com/home.php#!/event.php?eid=195317710500957

Follow us on Twitter: https://twitter.com/#!/SMA_Schulich

Email us at sma@schulich.yorku.ca

Get ready to ride the next wave

March 25th is an important date for many reasons. It signifies the end of the second to last week of classes and in many cases the last of the ‘real’ lectures for the semester as well the Schulich Graduate formal.

It is also the day the Schulich Marketing Associaiton will host the Tsunami of all events – The SMA Marekting Conference 2011. The theme for the conference this year around is ‘Ride the Right Wave’. Watch and learn from experienced marketing professionals of cutting edge brands such as Facebook, Campbell’s, BMW, Sears,  Rubbermaid, Rogers, Mars Inc and the author of the groundbreaking book WikiBrands rip through the latest marketing trends and provide tips and tricks on how to stay afloat in the current rapidly changing brandscape.

So dont’ be an ocean liner that moves slowly through the water, instead be a surfer and we’ll show you how to ride the right wave.

Date: 25th March, 9:30am – 3pm

Place: Schulich School of Business

Tickets available at the Schulich Marketplace from March 9th – March 24th:

$15 – SMA Members

$20 – Non-SMA Members

$50 – Guests (Non-Schulich)

An eventful March for the SMA

This month is going to be one helluva month for the SMA. We have three extremely interesting events lined up for you starting with the SMA Marketing social followed by the Marketing Finance Workshop and last but not least the highly anticipated Schulich Marketing Conference !

Here are the details of the first two events. As for the Schulich Marketing conference, all I can say at this point is that it is going to be bigger and better than anything you have seen thus far so mark your calenders for March 25th. Tickets will be on sale soon. We look forward to seeing you all and hopefully more than once !

Marketing Social

Today we are holding our first ever marketing social. It will be located at the Roosevelt Room. No line and $10 cover until 12:30 pm. The $10 cover will go toward the SMA conference coming up at the end of March. Come out and dance the night away!

WHEN: Saturday, March 5th, 2011

WHERE:
The Roosevelt Room
328 Adelaide St. W
Toronto, ON
M5V 1R4
(Off Adelaide, just east of Peter)

DETAILS:
Come before 12:30
No Line and $10 cover for the SMA Conference
Mention that you are attending the SCHULICH EVENT at the door

 

A Marketing Finance Workshop with Prof. Joe Fayt

Are you majoring in marketing and hoping to avoid number crunching in your career? The reality is, even in a marketing job you need to be comfortable managing numbers, such as the budget and your product’s P&L statements.

This is your chance! (If you feel intimidated with financial analysis, this session will take the mystery out of it). A simulation dedicated to financials relevant to marketing decisions. Learn how to tackle …critical financial issues about a brand- like pricing levels, margin calculations and justifying promotional expenditures.

Join Professor Joe Fayt as he leads this Marketing Finance Workshop. A morning of simulation will be followed by an afternoon of financial analysis.

When: Friday March 11, 10am – 3pm (with lunch break)
Where: N109, Schulich School of Business

Cost: FREE, and moreover you’ll get a copy of Joe Fayt’s book, Joe the baker: Financial Reporting & Analysis applied to marketing.

Could you ask for more? This event was created just because many of you have asked for something like it – and hence we’ve decided to not charge at all – so PLEASE do try to be a part of it!

Preparation: 40 pages of light reading

Confront your marketing interviews, marketing cases and marketing positions with more confidence! Registration will limited to 50 people. Spots filled on a first come, first serve basis.

Please email sma@schulich.yorku.ca to secure your spot.

 

The SMA 2010 Recap

2010 has been a highly eventful year for the SMA. A number of initiatives were undertaken that were aimed at getting students out of the classroom and closer to the real world of marketing. In addition to the events below, the SMA also started a newsletter as well as this blog as part of its on going efforts to constantly keep the Schulich community at the cutting edge of marketing. We now look forward to 2011 with renewed enthusiasm and eagerly await our much anticipated annual Schulich Marketing Conference. Look forward to seeing you all soon.

The Career Roadmap
On Sept 21, 2010, esteemed guests – Nicole Avery (Director of Brand Management, Mastercard Canada), Nicole German (VP of Marketing and Communications, Descartes Systems Group) and Sarah Koval (Assistant Category Trade Manager, Unilever) shared their experiences about their respective fields in marketing and shared with Schulich students what to expect from a variety of marketing roles. The session was moderated by Professor Kozinets, who raised the issues that students often face. Thanks to all that attended and stay tuned for other career related support!

 



Smackdown
A charged debate which pitted Schulich Academic Faculty against Industry Experts around topics of current affairs in Marketing – had a record turnout of 77 attendees. We thank everyone for coming out and for helping us make this event a great success. The friendly discussion on November 25th between Schulich academics and practitioners surrounding controversial marketing issues created a lot of buzz. The debate was between our two esteemed Industry experts: Will Novosedlik, VP Brand and Communications, Wind Mobile and Cesar Valesco, Director of Marketing, Online Communications, Community Development and Game Operations, Toronto FC and Schulich Academics: Professor Zwick and Professor Fayt. The debate was moderated by Professor Konson.

CMA-SMA Mentorship Program
The final leap for SMA in 2010 was the Marketing Mentorship program in partnership with Canadian Marketing Association. The mentorship program offers students a multi-faceted, well-rounded introduction to the ‘day in the life’ of a marketer that generally covers a range of activities, relative to whether the organization is client-based or an advertising agency. This program will help students get an industry mentor, who can help carve your marketing career roadmap for you. Thanks for your overwhelming response to this program. We hope the selected candidates get the most out of this program in the year to come. The selected candidates have been notified via emails.

So that just about wraps it up. If there’s something you’d like to see in our newsletter, you can write to us since we’re always open to change. Also, featured articles, speaker interviews or just “Buzz” news are very welcome – the best ones will be handpicked and incorporated into the next issue. Please send in your articles to sma@schulich.yorku.ca. You can also join us on Twitter (@SMA_Schulich) or our Facebook Group.

 

Marketing Mentorship Program in partnership with CMA

Marketing Mentorship Program in partnership with Canadian Marketing Association

After the battle of words between practitioners and academicians, it is time for a friendly mentorship program.

In partnership with the Canadian Marketing Association, SMA is organizing a Marketing Mentorship Program. The mentorship activity offers students a multi-faceted, well-rounded introduction to the ‘day in the life’ of a marketer that generally covers a range of activities, relative to whether the organization is client-based or an advertising agency. Students will typically visit a company in pairs, in February, March or April. This program will help students get an industry mentor, who can help carve your marketing career roadmap for you.

Slots are few, interests are many. The attached form along with your resume should be mailed to abasole09@schulich.yorku.ca and mark a copy to sma@schulich.yorku.ca as well.

Deadline: 14th December 2010

Mark the date friends; it’s going to get filled very soon. Selected candidates will be informed by personal emails.

SMAckdown

On Thursday, November 25th, marketing academicians and industry experts will come together in an intense thought-provoking debate. The first case study our panel of experts will be tackling is

Campbells Soup, Halal Soup see article

Campbell’s Soup in Canada recently obtained halal certification for some of its products. This bring politics into the sphere of marketing. For instance, market segmentation can have unintended consequences. What is the role of the brand manager? How does he/she act in a political context?

This week, you have the rare opportunity to gain insight from marketing professionals by submitting current case studies for deliberation.

CASE SUBMISSION GUIDELINES

1. Must be concise and must be sourced from reputable sources
2. Please include one or two suggested controversial questions to be discussed
3. A couple of possible topics for case study submissions are greenwashing and marketing to children
4. Submit to sma@schulich.yorku.ca and write ‘Smackdown Case Submission’ as the subject of your e-mailTwo topics will be chosen out of the submissions and the winner will be recognized during the event and will also get to announce his/her question to the panel.

GET INVOLVED!
Deadline for submissions is FRIDAY, NOVEMBER 12th!